i adore the vintage style of these postcards by john derian company. and i equally love the word ephemera. i actually had to look up the exact definition because it was, to me, somewhat mysterious. according to wiktionary.org, ephemera can be defined as: "transitory things". mmm... that kind of makes me swoon a little. mysterious indeed.
another, more precise definition of ephemera is "publications that are designed to be short-lived." postcards fall under this category because they are meant to be read once and likely never used again.
found via oh happy day blog.
these are so vintage and lovely!
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